Static websites are dull. We all know that. We also know that in about two years we will look back at the cutting edge websites we are creating now and sigh at just how static they are. But all is not lost, because it's easy to introduce some dynamic elements to your site that will only grow bigger in the next few years. Be amoung the first to prepare your website for the new generation of the web.
1) Google Maps (or your local alternative). No need to offer extensive instructions on how to find you, just dump a whole scrollable map on your 'contact us' page.
Benefits:
- You are very easy to find - customers have a full map right in front of them
- Your website/company looks cutting edge
- Anyone searching your area on Google Maps will see your business.
- It's as easy as copying and pasting a bit of code.
2) Blog RSS Feeds on relevant parts of your site.
No, you may not have the time to always be updating your website, but keep the content fresh by pulling through relevant content from other sites
Benefits:
- Gain readers who wouldn't otherwise find your blog
- Become the 'news source' in your industry/area
3) Cocomment Feed on your personal profile page
Keep track of all the conversations you're having in the blogosphere and then display them on your site. Immediately visitors can see how actively involved you are in shaping your industry
Benefits:
- Be recognised as a 'thought leader'
- Show how active you are within your community
- Your personal profile becomes a lot more 'real'
4) Link back to your LinkedIn profile
Online business networks really work and their popularity is growing like wildfire. Use your website to generate conversations with like minded people and boost busienss opportunities.
Benefits:
- Visitors to your website become valuable business contacts
- Keep your personal 'web presence' linked together
5) Allow Visitors to your site to call you on Skype in one click
Yes, even my mum uses it now, so if your's isn't already, she wont be far behind. Your website should always leave an opening for further communication, whether it's connection through to your sky-click web call center or yourself, one click calls are the future of business communication.
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Posted by: Susan Denby | February 01, 2008 at 03:23 PM
Thank you for the tips!!!
I really like them!
Nice job :)
Posted by: Brendan Winter | March 01, 2008 at 09:09 AM