Get Googled, Invest in Multi Keyword Phrases

I just got this from Emergence Marketing, who got it from Blog CEO, who got it from... (oh, the wonders of news spreading in the blogosphere)

"According to Onestat, only 11.4% of all search queries are one-word phrases. 3 and 4 word phrases make up more than 50% of all queries"

This is very interesting. We currently seem to think singularly about keywording, it's time to think in phrases.

Comments

[Kevin Riley]

No doubt ... you can't compete with a single keyword. Phrases are the only way to get any notice, also the only way to keep AdWords prices reasonable. You have to niche down.

Kevin

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[Jennifer Grappone]

As an SEO consultant, I almost never recommend spending time (organic SEO) or money (pay-per-click advertising) on single keywords. They're usually too vague and/or prohibitively competitive. Targeting a single keyword might make sense if it's your company name or product name - assuming the name is unique.

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