homepage design and entry points

Homepage is as important now as ever with your website. Its an opportunity to provide simple entry points to target the different audiences you have and most importantly the different ways people start their decison making process.

We've got exacly what you want
People need to immediately know how what you offer benefits them. This is not something exclusive to your website, every business needs to focus on what makes them different and uniquely valuable to customers, we often find that its not until customers engage with us on homepage design that they really get this right, as its an absolute must that your homepage represents your business simply. Make this a clear statement at the top of your homepage. Make it about your customers, make it easy, make it as few a words as possible.

Where can I start my journey

Not everyone will come to your site in the same frame of mind, with the same knowledge. The most valuable thing you can do on your homepage is provide small focused entry points that let each of your target audience start their experience with you. When you look at and simplify your service you will most likely come up with the primary decison-making process that your audience will go through to become a customer. This is really important and the idea is to show people just how easy it is to go from being a visitor to  customer. But how you lead people into this process requires another perspective.

Speak to peoples state of mind
Your homepage is the opportunity to speak to the many different states your potential customers will come to you in. Think about the knowledge that different segments of your audience will have, appeal to what they know when they first arrive and let them start their journey from there. In the end everyone who becomes a customer is likely to have the same set of common knowledge required to make the decison to choose you, but they will each start in different ways. Some customers know what they're looking for and will see you as an option to evaluate, guide them straight into your approach and what makes you different and better. Others dont understand the context for making the decison to choose you, show them how the market works and where you fit in. Entry points are the main way most people will begin their journey into your site, they will head back to the main site navigation one they're deeper in and potentially loose their way, the flow of your site should always lead them naturally to where they need to go, but thats a different article : )